Export or die?

Increase sales by overcoming local market saturation.
Exporting helps consolidate the company's brand image and prestige.
Take into account the sector and its market opportunities.

English translation - original article published in French by CCI Mag

P-Tronic manufactures and markets tuning boxes for diesel vehicles and boats. By working with the whole world, they have become the leaders of this market on the planet.
"We are present in more than 60 countries. For us, going beyond the limits of our domestic market has allowed us to increase sales. This has reduced production costs by leveraging manufacturing volume. Working with emerging countries extends the lifespan of our product range because these countries acquire our used cars," observes Philippe Heeren, founder of P-Tronic.
The website has multiplied contacts while offering better health to our company. The customer pays before delivery, every entrepreneur's dream. "Our site generates nearly 90% of turnover. But for it to work, you have to be fast, structured and keep the site active so that customers talk about it around them. With globalization, in technological sectors, it's export or die. With 60 countries in our portfolio, it's our prestige that comes out stronger," concludes the director.